The Challenge
Busy finance professionals need to stay informed on financial news in order to stay ahead in their career- they visit up to five different websites quickly to obtain news daily using their phones and desktop at work.
Newsie
Designed a responsive website that aggregates personalized financial news
The UX Solution
Newsie is a one-stop financial news aggregator responsive website that allows you to select your own news sources - as different users prefer & trust different sources of news.
My UX Process
I believe that design is an iterative process and testing early & often offers the best outcomes.
DISCOVER: Understanding the Problem
Business Goals & User Research
After background research, we set forth to understand our user.
DEFINE: Synthesizing trends from Research
User Research & Business Goals
Affinity Mapping is a classic UX technique that allows us to identify key trends from our User Data. We mapped out our findings from our user interviews to identify key trends.
User’s Primary Motivation:
Our Users primary motivation to read financial news was to stay well-informed. Users were visiting up to 5 websites every morning to read news quickly from various news outlets of their choice. Different readers considered different news sources credible & wanted to choose their own sources.
Key trends& user insights:
Here are the Key Trends we identified that influenced our design decisions.
User persona:
We created a Persona to understand a typical financial news reader - their goals, needs, pain points & behavior to help us design a seamless experience for our users.
user’s journey map:
We also created a Journey Map for Kylie to understand her pain points when reading financial news on a typical weekday.
I statements
Design: Turn Insights into a Product
Design Studio & Low Fidelity Prototype:
In our design studio, we collaborated to create a paper prototype & proceeded to test it.
Deliver: Testing & Delivery
